Healthcare Startup Trifold Copy & Design
Project Overview
In just two days, I collaborated directly with senior leadership at a healthcare startup to design and write a marketing trifold aimed at securing new partnerships and increasing doctor referrals. The trifold effectively communicated our services, built trust, and helped drive business development success.
Role
UX Designer and Copywriter
Print Material Designer
Challenge
We needed a professional, informative print piece to leave behind after meetings with physicians and healthcare partners.
The piece needed to:
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Clearly communicate our healthcare services
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Build credibility quickly
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Encourage doctors to refer patients
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Be visually polished and easy to digest
The Process
Research & Strategy:
Conducted a brief discovery session with senior leadership to clarify our audience and key messaging.
Identified top 3 value propositions to emphasize in the limited space.
Outlined a logical information flow: Problem → Solution → Next Steps.
Copywriting:
Wrote concise, empathetic, and clear marketing copy.
Focused on patient outcomes, ease of referral, and trust-building.
Incorporated easy-to-read headings and a clear call-to-action.
Design:
Designed a clean, modern trifold layout using the brand’s color palette and typography.
Prioritized readability, information hierarchy, and visual flow.
Balanced whitespace with impactful imagery to avoid visual overload.
Collaboration:
Presented two draft versions to senior leadership for feedback within 24 hours.
Iterated quickly based on feedback regarding tone and imagery.
Delivered the final print-ready trifold ahead of deadline.
Results
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Used immediately in physician outreach meetings.
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Helped secure multiple partnerships within the first month.
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Played a key role in driving an increase in doctor referrals.
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Strengthened brand presence in the healthcare community.